About Us

Masar Expo — creating new business opportunities from Riyadh

Masar Al-Faaliyat for Organizing Exhibitions and Conferences is a Saudi company headquartered in Riyadh. It specialises in exhibitions, conferences and business events, developing innovative experiences that connect companies and brands with investors, entrepreneurs and growth partners in Saudi Arabia and beyond.

We believe the future of exhibitions combines professional event management with modern digital technology, widening participation, improving market access and helping build lasting business relationships.

Franchise Live^®

A registered Saudi trademark — Franchise Live®

Masar Al-Faaliyat for Organizing Exhibitions and Conferences owns the “Franchise Live® | فرنشايز لايف” trademark, registered with the Saudi Authority for Intellectual Property in Saudi Arabia.

The trademark reflects the company’s commitment to specialised franchise projects and exhibitions that connect brands with expansion and investment opportunities.

Legal name: Masar Al-Faaliyat for Organizing Exhibitions and Conferences
Trademark registration: TM-01-00-30885-26
Trademark authority: Saudi Authority for Intellectual Property
Trademark class: 35
Country: Saudi Arabia

Saudi Franchise Live™ — the Saudi digital franchise exhibition

Masar Al-Faaliyat for Organizing Exhibitions and Conferences owns the Saudi digital franchise exhibition project, connecting Saudi and international brands with investors, entrepreneurs and franchise partners in Saudi Arabia and the GCC.

The exhibition offers an interactive digital experience through 3D virtual booths, enabling brands to present expansion opportunities, communicate directly, hold meetings and exchange information without travel or physical attendance.

MSXPO, a platform specialising in digital exhibition technology, develops the technical experience. Masar Al-Faaliyat organises, manages and operates the project.

Explore the exhibition and packages

Our Leadership

Event expertise meets digital innovation

The exhibition is led by a team combining experience in exhibitions and conferences, digital technology and business and investment relationships. Together, they work to deliver a modern experience that supports meaningful connections and growth opportunities.

Mohammed Al-Sakran

محمد السكران

CEO, Masar Expo

Leadership message

From this conviction, Saudi Franchise Live was born, a new concept for franchise exhibitions that combines organizational expertise with digital technologies, giving brands, investors, and entrepreneurs a platform to build real business relationships and open opportunities that continue beyond the event, in line with the aspirations of Saudi Vision 2030 to empower entrepreneurship and attract investment. We do not replace in-person exhibitions; we expand their impact. Welcome to Saudi Franchise Live, where the value of the exhibition does not end with its final day, but is where new opportunities begin.

Abdullah Al-Mutaeb

عبدالله المتعب

Founder & CEO, MSXPO

Leadership message

Technology has changed the way we communicate, shop, and manage our businesses, while the exhibitions industry has remained in need of real transformation. At MSXPO, we see technology as a means to empower people and business, not an end in itself, capable of transforming the exhibition from an event limited by time and place into a connected business ecosystem that supports relationship-building and measuring results before, during, and after the exhibition. We do not replace in-person exhibitions; we give them a new dimension and make their results more sustainable, in line with the goals of Saudi Vision 2030 for digital transformation and innovation. Welcome to MSXPO, where innovation meets opportunity, and technology turns into value that lasts beyond the end of the event.

Hassan Ramadan

حسن رمضان

General Supervisor, Saudi Franchise Live™

Leadership message

Saudi Arabia is moving forward with confident steps to consolidate its position as one of the world’s leading investment destinations, backed by an ambitious vision, a solid economy, and an advanced business environment that opens wide horizons for growth and innovation. At Masar Expo, we believe that creating opportunities begins with building bridges of communication, which is why we organize digital exhibitions that bring together investors, brands, entrepreneurs, and decision-makers within an integrated platform that strengthens partnerships and supports efficient, professional access to the Saudi market. Our vision is for every event we organize to be a platform that creates opportunities, connects ambitions with investments, and helps support the Kingdom’s leading position as a global center for business and investment.

Our vision

To help shape the future of specialised business exhibitions by combining event expertise with digital innovation and expanding business and investment connections locally and regionally.

Our mission

To connect companies and brands with investors and entrepreneurs, delivering digital experiences that make business opportunities easier to discover and support relationships and partnerships with room to grow.

Corporate Information

Legal name: Masar Al-Faaliyat for Organizing Exhibitions and Conferences
Trading name: Masar Expo
Head office: Riyadh, Saudi Arabia
Commercial registration: 1010953849
Unified national establishment number: 7036304033
Tax registration number: 311919955300003
Trademark: Franchise Live®
Trademark registration: TM-01-00-30885-26
Trademark class: 35
Trademark authority: Saudi Authority for Intellectual Property

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